In my earlier articles I explored the information architecture of a website for Seattle Farmers Markets. Today I want to share the results of my first user test of my initial prototype. I used the service provided by http://www.usertesting.com to run … [Read more]
Information Architecture Series: Content Maps and Storyboards
In my earlier post about target personas for farmers markets, I described the following three groups: Serious Market Shoppers (primary) Family Fun Shoppers (primary) Occasional Visitors (primary) If you want to design a fully functional … [Read more]
Information Architecture Series: Improving Website Navigation
In this post, I am giving some examples on how to improve the website navigation of a favorite travel provider of mine, Lonely Planet. I love their offerings and spent some time ideating over what would make their website structure even more user … [Read more]
Information Architecture Series: Who are these people?
Shopping at the Farmers Market in Seattle Farmers markets are a popular destination in Seattle. But who exactly are the people who make them so popular? What and how do they purchase, how do they make their way around and what are their primary … [Read more]
Information Architecture Series: Business and User Goals
A look at the healthcare industry In this exploration, I am going to take a look at three health care websites to determine their business and user goals just from looking at the sites, and also by reading the "About" information. HealthCentral … [Read more]
Information Architecture Series: Information Seeking
An IA adventure at Elliott Bay Book Company When it comes to finding the book you are looking for, what’s the experience like in a brick and mortar bookstore? How are books organized? What is the “user interface” that helps you find the … [Read more]
I am agonizing over my logo
When you have a website, you must also have a logo. So it appears. Logos can be really awesome, really boring, or really outdated and sometimes also pretty ugly. Some of them are so simple yet so powerful. Those are my favorite ones. The logos that … [Read more]
What this blog is all about
I have been blogging away on my German blog for many years, mostly to keep my friends and family members up-to-date with my adventures in Seattle. I left Germany in early 1993 to join Microsoft. Fresh out of college, it was a great way to get started … [Read more]